Dell
Experience Design Group
THE EXPERIENCE DESIGN GROUP SETS THE STANDARDS FOR ALL DELL SUB-BRANDS
Within EDG, our small team was responsible for researching, experimenting and developing the next generation of products and family languages.
As a principal design engineer for EDG Next Gen my responsibilities included...
trend forecasting with outside experts
generating original concepts to support the design director's strategies
exploring new materials and processes with vendors like Flex and Pegatron
preparing executive-level presentations
working directly with model shops to create high fidelity visual models to present concepts to executives
While working in Next Gen I was repeatedly selected for annual future vision exercises.
When Intel and Dell launched an accelerated development group within Next Gen called Special Vehicles, I was chosen as a lead designer.
Every detail of visual models was held to the highest standards.
Concepts were developed to be on-brand and highly competitive.
Onsite rapid prototyping facilities allowed us to iterate on a daily basis.
While many of the products I worked on at EDG are already being shipped by the millions...
... other more exploratory projects are still confidential.