Dell

Experience Design Group

THE EXPERIENCE DESIGN GROUP SETS THE STANDARDS FOR ALL DELL SUB-BRANDS

Within EDG, our small team was responsible for researching, experimenting and developing the next generation of products and family languages.

As a principal design engineer for EDG Next Gen my responsibilities included...

  • trend forecasting with outside experts

  • generating original concepts to support the design director's strategies

  • exploring new materials and processes with vendors like Flex and Pegatron

  • preparing executive-level presentations

  • working directly with model shops to create high fidelity visual models to present concepts to executives

While working in Next Gen I was repeatedly selected for annual future vision exercises. 

When Intel and Dell launched an accelerated development group within Next Gen called Special Vehicles, I was chosen as a lead designer. 

Every detail of visual models was held to the highest standards.

Concepts were developed to be on-brand and highly competitive.

Onsite rapid prototyping facilities allowed us to iterate on a daily basis. 

While many of the products I worked on at EDG are already being shipped by the millions...

... other more exploratory projects are still confidential.