BONK!

BONK is a charismatic portable lamp with a classic appeal. Its durable plant-based foam construction ensures sustainability and resilience. Featuring a lightweight magnetically detachable shade, and USB-C rechargeable batteries, BONK is both functional and versatile, doubling as an emergency flashlight and power bank.

BONK emerged from a simple thought: Can we be eco-friendly without compromising on the quality and tech we have come to rely on? Bonk successfully balances excellent aesthetics and utility with net positive environmental impact.

Our strategy was threefold…

First, understand the human relationship to the idea of a table lamp. For example, a bedside lamp is so much more than a source of light. It can be security, safe passage, or time spent with a good book. In the case of Bonk, we looked at how bedside lighting provides a sense of safety for our most vulnerable moments.

Second, we re-evaluated how modern technology could deliver an optimal experience relative to existing solutions. Here we identified how value perceptions are enhanced by portability and connectivity.

Third, we designed a physical manifestation of those ideas and technology in a new, eco-positive, medium. In this case, we focused on the opportunities of a promising new plant-based version of the self-skinning EVA foam popularized by Crocs footwear.